E Bike Marketing Plan - 3132 Words

* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda with a vision to become the world leader in environment and energy technologies launches this innovative and futuristic eco-friendly product called e-bike. This zero CO2 emission mobility is certainly a head turner which is stolen from the future,†¦show more content†¦This boom was triggered by Chinese local governments efforts to restrict motorcycles in city centers to avoid traffic disruption and accidents. By late 2009 motorcycles are banned or restricted in over ninety major Chinese cities. Users began replacing traditional bicycles and motorcycles and, in e-bike became an alternative to commuting by car. * LEGAL AND REGULATORY FORCES - In China electric bikes currently come under the same classification as bicycles and hence dont require a drivers license to operate. Previously it was required that users registered their bike in order to be recovered if stolen, although this has recently been abolished. Due to a recent rise in electric-bicycle-related accidents, caused mostly by inexperienced riders who ride on the wrong side of the road, run red lights, dont use headlights at night etc., the Chinese government plans to change the legal status of illegal bicycles so that vehicles with an unladen weight of 20 kg or more and a top speed of 30kmh or more will require a motorcycle license to operate, while vehicles lighter than 20 kg and slower than 30kmh can be ridden unlicensed. In the southern Chinese cities of Guangzhou, Dongguan and Shenzhen, electric bicycles, like all motorcycles, are banned from certain downtown districts. There are also bans in place in small areas of Shanghai, Hangzhou and Beijing. * SWOT ANALYSIS – Strengths †¢ Honda Motor Company, Ltd has the abilityShow MoreRelatedE Bike Marketing Plan3122 Words   |  13 Pages* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda withRead MoreCadbury1549 Words   |  7 Pagese.) Marketing Strategies: Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiationRead MoreBike Art Company s Marketing Objectives1720 Words   |  7 PagesBike Art (Art and Furniture Retail company)’s marketing objectives: to increase the sales to $316,332 and improve the brand image by 5.69%. Performance targets to staff: customer service skills need to be 6.2%, customer complaint rates should be no more than 3.2%, product knowledge test needs to be 10.2%. 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In order to serve as many customers as possible, our marketing team has discussed andRead More harley davidson Essay1426 Words   |  6 Pages on some class,quot; reads one (not necessarily official) Harley-Davidson T-shirt that I saw in some of the pictures while I e-shopping on EBay!. I want to show with my presentation a little taste of harley’s communication systems with the public, their investment in Media is amazing and the strategies used are well combined with today’s technology of advertising and marketing directed to all customer around the world. Harley-Davidson is the only major US maker of motorcycles and the worlds No.1